The International Cricket Council (ICC) has made a move to try and silence a growing chorus of fans who complain about the lack of cup of caffeine in international football.
ICC Chairman Mohamed bin Hammam has announced a special coffee for every birthday, and for every match, in order to address the growing concern among fans about the impact on the body of water in which players spend their days.
The move is part of an ongoing effort to reduce the carbon footprint of the game.
Football is the only sport in which carbon dioxide emissions are so high that the International Energy Agency says it’s a ‘significant global concern’ and that we can expect significant emissions in the coming decades.
“This is a time when the world is looking to the future, and the world needs to look at the future with the utmost respect for the environment,” said Bin Hammam in a statement.
A cup of the day has always been a popular and important celebration, Bin Hammams said, and he hopes this year’s celebrations will also be seen as a time to reflect on the impact of the drought and the water scarcity crisis on players and their families.
Cup of the Day is a part of a programme which will see all the teams participate in the same celebrations, starting from the home of the team.
In a statement, FIFA said the cup of a day will feature the most important players from the group stage of a World Cup.
We are also looking forward to sharing this moment with our fans with the help of the coffee cup and coffee company,” said FIFA’s vice president of communications, Joao Barbosa.
However, the World Cup in 2022 will be played in a different climate, and there are also concerns about how the event will affect the game’s sustainability.
FIFA says that the World Cups in 2020 and 2022 are already underperforming compared to previous World Cups and there is a risk that these games will fall short of their respective expectations, and in some cases will be even worse.